Motion Factory Blog
Industry insights, advice
and general musings
from the Motion Factory Team
Posted by Chris Thomson
Some people ask; how do you make videos that really stand out from the crowd? Well it’s all about being dynamic with your approach and combining all the features and techniques of video production to make something emotionally relatable to the audience.
Sure, you can grab your phone, shoot a two-hour film, slap some music on it and you’re done. But it’s not going to have that quality production value which will take away from any potential emotional engagement, which is so important when relating to an audience. Indeed, chances are you’ll end up with a less than ideal outcome and response, simply because people won’t see any real value in watching a long and poorly made video.
It’s so important starting with a plan and a structure. What makes Motion Factory a bit different from some other video production companies, is that we work with our clients from the get go; we don’t just turn up with a camera, shoot what’s there, and go away to make a video. We deconstruct the whole idea, put all the pieces back together in the right order, remove the unnecessary pieces and put in what is needed. We work with you to develop something that will look good, and engage an audience.
Every single video needs a concept, idea, or motive, whether it’s creating an informative training video, an entertaining storytelling video to leave you wanting more, or a product video that is used to sell to a certain demographic. We work on the concept with you and help translate your knowledge of your client base into an attractive video that is not only easy to consume, but creates an emotional connection between you and your audience and consumer base.
Of course, you can confidently have a cracking concept and head out to film your video, but there’s so much more to it than just that.
Check out the video below. It's one of almost 20 videos we've produced for Blue Tongue Camper trailers, and is the perfect example of solid concept and script execution.
The concept is the first step of many, the art of perfecting your technique is what we’ll go into in our next post.
Producer, videographer, editor - Motion Factory's Director of Photography has a huge passion for film making.
Travis james annabel
Filmmaking has been a passion of Trav's for as long as he can remember.