Leaving the security of a full time job to start your own company is without a doubt daunting as both Chris and myself discovered when we started Motion Factory. So why do it? We both enjoyed what we were doing in our full time jobs prior to starting Motion Factory, and what we were doing was in fact not too dissimilar to what we do with Motion Factory; that is, video production. The reason isn’t that easy to articulate, however it’s fair to say there’s no one reason – there is, in fact, many.

​Video for me has always been about creating something unique, something that no one else has done before. Sure, there’s music videos, commercials, films and TV shows that all reflect one another, but what I’m talking about is making something that cannot be replicated. I think of it as piece of art; you’ve got your Da Vincis and Van Goghs, but who’s to say that a kid’s high school art project is anything less than what these famous artists produce? Every piece of art is different and has unique qualities; it really comes down to the audience that it’s placed in front of. Indeed beauty, and art, is in the eye of the beholder.